American Mall is a game by Bloomberg about the struggles of brick-and-mortar retail stores in the American malls around the country. These are fire times for the U.S. Mall owners and stockholders. Customers are increases buying more goods and products online than ever before. Decades of overbuilding malls had left U.S. with more retail space per capita 5 times than anywhere in the world. Retail experts except hundreds of american malls to close in the coming years. Malls die slowly, and their survival often depends on their owners making brutally difficult choices with few clear upsides. You are now put in the shoe of in owner, see how you fare in managing the decline of an american mall. Choice between 4 playable characters, each wealthy enough to buy an entire mall and try to turn it around. Will your decision making and business sense save your mall?